MA471 Key Concepts in Sport Management (Autumn 2026)

ECTS Credits:
15
Responsible department:
Department of Sport and Social Sciences
Course Leader:
Chris Horbel
Lecture Semester:
Autumn
Teaching language:
English
Duration:
½ year

Table of contents

Introduction

This course provides in-depth knowledge of theories that are relevant within the academic field of sport management. The students will study perspectives rooted within organizational theory, leadership, marketing and public policy. Through case-based assignments and discussions, the students will be able to understand how theoretical understanding is important in analyzing and solving problems within and among organizations in the sport sector.

Prerequisite

No requirements for subjects at program level.

Admission to the course

Programstudents, MA Sport Management, and international exchange students.

Learning outcomes

After completing the course, the student will be able to

  • Critically evaluate, reflect on, and apply relevant theories and methods in sport management to analyze contemporary issues and research questions related to the organization and leadership of sport.
  • Analyze and interpret the strategies used by different actors in sports for marketing, sponsorships, and communication.
  • Explain and analyze the complexity of interactions between sport organizations and their stakeholders in both non-profit and for-profit contexts.
  • Evaluate intra- and interorganizational processes within Norwegian and international sports on different levels: societal, organizational, group, and individual level.
  • Identify societal challenges affecting sport organizations and evaluate potential responses to these challenges.
  • Collaboratively and independently formulate a research problem relevant to sport management, propose solutions, and extrapolate practical implications.

Learning methods and activities

  • Mix of lectures, group discussions, and case work including student presentations
  • Interdisciplinary seminars
  • The students shall participate actively and sufficiently in the classes

Work requirements

  • Mandatory submission of brief individual and group assignments on Canvas
  • Mandatory participation in interdisciplinary seminars
  • Mandatory group presentations in class

Approved submission of assignments and attendance are preconditions for participation in the oral exam. Presentations and discussions in class must be in English.

Assessment/exam

Oral exam at the end of the course. Graded A-F.

Core literature

Core literature for autumn 2026.
Last updated from FS (Felles studentsystem) Nov. 7, 2026 12:16:22 AM